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Ralph & Co

How We Achieved a 2.5x Revenue Growth and a 143% Increase in Sales for a Premium Dog Supplies Brand in the UK

Industry:

Premium dog supplies brand
Duration:

3 month
Country:

UK
Service:

Meta Ads

Challenges:

Limited Structure & KPI Underperformance

For over a month, the ad account relied solely on a single Advantage+ campaign with various ad sets. However, it failed to meet the client’s KPIs, and no alternative account structures or proper strategies had been tested;

Low Funnel Efficiency & ROAS Ceiling

The brand struggled with low conversion rates and inconsistent ROAS. The primary challenge was the premium nature of the product, which inherently requires a longer decision-making cycle;

Lack of Funnel Segmentation

Previous advertising efforts neglected audience segmentation. This resulted in inefficient budget allocation at stages where potential customers were not yet ready to make a purchase.

What we did with Meta Ads:

Implementation of a Full-Scale Marketing Funnel and Predictive Model

We developed and executed a comprehensive strategy based on a three-tier funnel (TOF/MOF/BOF). A forecasting system was built using unit economics calculations and safe CPA thresholds;

Data-Driven Retargeting via Precise Tracking

We ensured data accuracy by optimizing the Meta Pixel and Conversions API (CAPI). This allowed us to implement a high-precision retargeting strategy that significantly boosted ROAS;

Continuous Improvement Cycle

We established a framework for ongoing optimization through regular competitor analysis and rigorous A/B testing;

Daily Campaign Optimization and Budget Allocation

We performed daily management and strategic budget redistribution to ensure maximum efficiency and performance.

Our creatives:

Results:

х2,5
revenue growth over 3 months of collaboration
+143%
increase in sales volume (from 23 to 56 monthly orders)
2,2%
stable CR maintained despite scaling the budget

Ready to scale your business without sacrificing profitability?

Let’s work together to make your brand a market leader!

DM us today — we’ll build a strategy where every investment works toward your brand’s capitalization.

Client Feedback

Rhys

Owner of Ralph&Co

You provide a good and lovely servise, your work is thorougher and we enjoy working with you:)

April 8th 2026