Obstava - Monarchi

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Obstava

How we scaled a Ukrainian furniture e-commerce store and boosted revenue by 3,000%

Industry:

Ukrainian brand of premium furniture
Duration:

10 month
Country:

Ukraine
Service:

Google Ads, Meta Ads

Challenges:

Minimal Advertising History

Ads were rarely launched, leaving us with zero historical data for analysis

Negative ROI

Previous marketing efforts failed to generate enough sales to be considered profitable

Limited Scalability

With only one product, scaling in a traditional e-commerce environment was highly restricted

Weak Online Presence

The digital footprint was minimal; the website functioned as a single-product landing page (a chair), and social media accounts were empty

Operational Gaps

Lack of experience in direct message (DM) sales and insufficient website content to drive conversions

What we did with Meta Ads:

Primary Growth Channel

We launched our collaboration specifically through this channel, making it the core of our initial strategy;

Rapid Profitability

We developed a tailored ad strategy that achieved profitability and began scaling within the first two months;

Creative Excellence

Produced over 100+ unique ad creatives throughout the partnership to maintain high engagement and combat ad fatigue;

Aggressive Scaling

Successfully scaled the ad budget 8x while simultaneously increasing the overall ROAS;

Ongoing Optimization

Provided continuous performance tuning, detailed reporting analysis, and strategic recommendations for business growth.

Creatives for this project:

What we did with Google Ads:

Strategic Expansion

Following our success with Meta Ads and the expansion of the product catalog, we launched Google Ads. This multichannel synergy led to immediate profitability within the very first month;

Full-Funnel Approach

We utilized a mix of Performance Max (PMax), Standard Shopping, and Search campaigns, which delivered the most significant results for the brand;

Optimization & Segmentation:

Advanced Segmentation: We categorized products by type and price point, allowing us to build a more granular campaign structure. This led to more efficient budget allocation and a higher overall ROAS;

Continuous Performance Tuning: Ongoing optimization of campaign objectives, bidding strategies, keyword selection, and ad copy to ensure peak performance.

In addition to managing ad channels, we focused on end-to-end business growth:

Conversion Rate Optimization (CRO)

We provided strategic recommendations for website improvements and content optimization, which directly led to a significant increase in the conversion rate

Sales Consulting

By providing expert guidance on customer communication, we helped the client improve their closing rate and boost sales conversions within Direct Messages (DMs)

Advanced Analytics & Tracking

We implemented comprehensive event tracking and analytics. This allowed for transparent performance monitoring and data-driven decision-making

We would like to extend a special thanks to the client and their entire team. Their speed in implementing our recommendations and their dedication to expanding the product range were crucial. This remarkable success is a direct result of our synergy — it’s a goal we could only have achieved by working together as one team!

Results:

+1050%
ROAS for Meta Ads
+800%
ROAS for Google Ads

The Obstava Business Monarchy began with us.

If you have ambitious goals and want to scale your e-commerce brand to the next level…

Get in touch with us — let’s schedule a discovery call today!

Client Feedback

Kyryl Grabar

Co-owner of Obstava

We are very satisfied with our collaboration with Mon’Archi; everything is well-organized!

We appreciate that everything is kept under control. If we happen to miss something or forget to provide information, you immediately follow up and remind us. We also value your advice and recommendations—for example, even on how to communicate with customers. Unlike others, you don’t just launch ads and ignore everything else once your part is done. Instead, you monitor every detail to ensure maximum results.

We started our journey with Mon’Archi from scratch, so to speak, and have achieved great results that we are fully happy with.

March 15th 2024