MebModern - Monarchi

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MebModern

Scaling sales volume while maintaining efficiency at higher budget levels

Industry:

Furniture Online Store
Duration:

3 month
Country:

Ukraine
Service:

Google Ads, Meta Ads

Challenges:

High Market Competition

We had to compete with major market players who possess extensive ad networks and significantly greater resources for scaling;

Low Website Conversion Rate

The initial conversion rate from site visits was only 0.17%, which is significantly below the industry average for an e-commerce store;

Lack of Cost Optimization

Initially, ad campaigns were not optimized by target audience or product category, leading to excessive spend on underperforming campaigns;

Unoptimized Budgets

Previous ad campaigns lacked precise targeting, resulting in high expenditures on non-profitable campaigns.

What we did with Meta & Google Ads:

Audit of Previous Campaigns & New Setup

We analyzed 10 active ad campaigns and 100 ad sets, identifying retargeting campaigns as the top performers in terms of ROAS. After pinpointing the most profitable products, we launched new targeted campaigns specifically focused on these high-margin items. In the initial phase, we prioritized specific product categories, which allowed us to significantly sharpen targeting precision and improve overall efficiency;

Targeting and Segmentation Optimization

We established clear target audiences for each product category, including tables, chairs, and chests of drawers. Targeting precision was enhanced by focusing campaigns on users with specific interests in furniture, interior design, and home renovation;

Creative Strategy & Ad Testing

To stand out, we focused on producing high-impact, varied creatives. Testing Phase: Our team launched a series of new video and motion assets, experimenting with different visual styles and CTA messaging. This shift to video-first content, combined with timely offers, drove a 15% lift in Instagram CTR, significantly outperforming past results;

Website and Checkout Conversion Optimization

We collaborated with the client to implement on-site changes aimed at increasing the visitor-to-purchase conversion rate. This involved streamlining the checkout process, reducing the number of steps, and enhancing the overall user experience (UX). As a result, the cart-to-purchase conversion rate rose to 9.42%

Results:

Reduction in Cost Per Conversion

Through budget optimization and more precise campaign targeting, the cost per sale via the website was cut nearly in half. This represents a significant improvement in overall advertising efficiency;

Instagram Performance Results

We nearly doubled the number of sales through Instagram, while revenue saw an almost 3x increase. This growth was driven by high CTR, expanded reach, and a strategic focus on top-performing creatives identified through rigorous format testing;

Website Conversion Rate Optimization

We successfully increased the visitor-to-purchase conversion rate to 0.5%, up from the initial 0.17%, nearly tripling the website’s effectiveness;

Ad Budget Scaling

During the collaboration, we successfully doubled the advertising budget while simultaneously increasing sales volume. Most importantly, we maintained high efficiency, achieving an average ROAS of 4+

Through targeting optimization, continuous creative testing, and rigorous campaign refinement, the project achieved substantial growth. We successfully reduced the cost per conversion, boosted sales volume, and increased ROAS, delivering significantly higher performance compared to previous periods. A critical factor in this success was strategic budget management and precision-tuned retargeting, which effectively minimized waste and optimized overall marketing expenditures.

Our creative for Meb.Modern:

Client Feedback

Vitaliy Perkun

Owner of Meb.Modern

We have been collaborating with the Mon`Archi team for over a year, and I want to express my gratitude for their approach. They handle every task with great care and responsibility, providing truly effective advice on necessary improvements. Since we started working together, our project’s promotion has become significantly more creative and high-performing.

Thank you for the great work you do! 🤝🏼

January 25th 2025