Limited website visibility in search engines, particularly within the local market

In the Australian market, major traffic for high-frequency search queries is dominated by giants such as Skyscanner and Kayak, as well as airline websites like Qantas and Jetstar. For a small local project, breaking through their massive SEO budgets was a significant challenge;

Low visitor-to-email subscriber conversion rate

We attracted a high volume of quality visitors to the site, but most of them left without making a purchase during their first visit. Without an effective email collection system, this traffic became “one-time use,” and the cost of re-engaging customers through retargeting continued to rise;

Low subscriber count

Due to poor website conversion and ineffective ad settings – we needed to build a new user acquisition system via Meta Ads.

Funnel Optimization

We conducted a deep audit of the user journey, from the initial ad click to the subscription form. By identifying the stages with the highest drop-off rates, we simplified the interface and streamlined the registration process for maximum speed. Additionally, we significantly reduced the CPA and the cost per target action, allowing us to effectively scale the number of subscriptions;

Creative Strategy Update

We moved away from stock photos of airplanes and generic landscapes in favor of real screenshots showing discounted prices for specific destinations. This provided users with an immediate understanding of the value proposition even before clicking. As a result, CTR increased by 40%, as our communication shifted from the vague “possibility of travel” to “tangible monetary savings;

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