HumanCentric - Monarchi

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HumanCentric

42% Revenue Growth within months of partnership with a U.S. ergonomic furniture brand.

Industry:

Ergonomic Furniture Brand
Duration:

7 month
Country:

USA
Service:

Google Ads, Meta Ads

Challenges:

Low Initial ROAS

Early campaigns failed to meet profitability benchmarks, necessitating a complete overhaul of bidding strategies and efficiency optimization;

Fragmented Target Audience

The project required granular customer segmentation, as the audience spanned a wide spectrum — from individual retail buyers (B2C) to large-scale corporate clients (B2B);

Stagnant Brand Growth

Prior to our involvement, the project had experienced a prolonged period of stagnation, with no significant growth despite multiple attempts by previous teams to optimize performance.

What we did with Google Ads:

Scaling Profitability

Bidding Strategy Optimization: We transitioned from manual bidding to advanced Smart Bidding strategies;
The Result: By shifting the algorithms’ focus from “buying clicks” to “capturing value,” revenue grew in direct proportion to the budget. Moreover, ROAS didn’t just remain stable — it surged significantly as the system effectively filtered out irrelevant traffic;

Intelligent Account Management

Adaptive Bidding Framework: We implemented a dynamic bid adjustment system based on time of day, day of the week, device type, and geolocation. We trained the campaigns to “accelerate” during peak conversion hours and scale back during periods of low activity;
CPA Reduction: Through surgical budget allocation, every dollar spent began yielding a higher volume of target actions. By eliminating competition for expensive yet underperforming positions, we significantly reduced the final CAC.

We didn’t just set up ads — we engineered a high-performance ecosystem where every cent is strategically deployed to drive your bottom line.

What we did with Meta Ads:

Budget & Strategy Optimization

Strategic Re-alignment: Instead of spreading the budget thin across all categories, we conducted a deep-dive audit and narrowed our focus to the highest-converting product lines. This included an overhaul of attribution models and a total reprioritization of daily spend allocation;
The Result: We successfully “compressed” inefficient spending. While order volume remained stable or increased, overall ad spend significantly decreased, directly boosting the business’s net margins;

High-Impact Creative Development

Visual Solution Analysis: We conducted extensive A/B testing to identify the core triggers that resonated most with our audience — comparing “lifestyle” photography, graphic-led offers, and video content. These data-driven formats became the foundation for our scaling phase;
Consistent Sales Performance: By aligning our creatives precisely with audience search intent and pain points, the campaigns delivered high CTRs and stable conversion rates from day one. This precision eliminated lengthy “learning phases” and prevented budget leakage during the initial launch;

Cross-Channel Synergy & Retargeting

Meta as the Entry Point: We utilized Facebook and Instagram to reach new audiences and generate demand. This phase focused on “warming up” prospects — introducing the brand and highlighting its unique value propositions;
Google & Retargeting for Conversion: Once a user showed interest via Meta, we re-engaged them through Google Search or strategic display retargeting. This ensured we were present at the exact moment the customer was ready to finalize their purchase;
The Result: This synergy significantly shortened the decision-making cycle. By creating a seamless, “frictionless” journey from the first click to checkout, we effectively eliminated drop-offs from users who typically “needed time to think.”

Our creatives:

Results:

ROAS 4.2
increased by 85%
-50%
halved the budget while maintaining full order volume
+42%
increased total revenue
+87%
scaled traffic volumes even amidst market volatility
-40%
reduces CAC from $78 to $45