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Launching a designer cap brand from scratch: scaling the audience by 4.5x and achieving a +183% increase in sales

Industry:

Designer cap brand
Duration:

6 month
Country:

USA
Service:

Meta Ads

Challenges:

Starting from a clean slate

We worked with a brand-new ad account, with no existing customer base or accumulated Pixel data. This required us to develop a strategy to “warm up” the algorithms from scratch;

Despite having a high-tech website, the brand lacked content (social proof and a portfolio of finished works), which lowered the target audience’s trust level;

Limited product range;

Lack of new assets/material for ad creative production.

What we did with Meta Ads

Comprehensive Full-Funnel Strategy

We developed a strategy covering all stages of the customer journey: from the initial brand discovery (TOF) to retargeting and driving repeat purchases (MOF/BOF);

Data Architecture & Technical Audit

We implemented a deep analytics system based on GTM, GA4, and Microsoft Clarity, enabling a granular analysis of user behavior at every touchpoint;

Conversion Rate Optimization (CRO)

We continuously analyzed on-site user behavior and provided data-driven recommendations to enhance conversion rates;

Solving Content Shortages with AI-Powered Creatives

To overcome the lack of visual assets, we utilized AI generation to produce high-quality images and videos for our advertising campaigns;

Expanding into New Market Segments

We introduced custom cap solutions for small-to-medium businesses (SMBs) and sports teams, which opened up a new stream of wholesale and B2B orders;

Our creatives for this project:

We pivoted to AI-generated content, which allowed us to produce dozens of creative variations without the overhead costs of photoshoots. The result was a viral effect and a rapid surge in followers and engagement.

Results:

+142%
CTR increase from 0.97% to 2.35%
60+
conversions within the first two months of collaboration
х4,5
add-to-cart boost
+183%
to the total number of sales

Not sure if your business is ready for the international market?

We will conduct a comprehensive viability test of your brand and identify critical growth opportunities. Get a transparent strategy instead of a wasted budget.

Message us today — let’s analyze your project’s launch readiness!

Client Feedback

Payton & Mike

Owners of HatStudio

You have done a great job and we have really appreciated working together! You have been incredibly proactive and kind throughout entire process, which hasn`t gone unnoticed.

March 25th 2026