Festgiganten - Monarchi

Main
Cases
Festgiganten

How We Increased The Store's ROI from 150% to 400% and Received Sales of More Than $100k in a Month

Industry:

Online store of toys
Duration:

2 years
Country:

Sweden, Denmark
Service:

Meta Ads

Challenges:

Expansion Ambitions

A strategic drive to scale into new markets, specifically Denmark, Germany, and the Netherlands, to diversify the customer base and unlock fresh growth opportunities beyond the primary market;

Visual Content Shortage

A limited supply of high-quality photo and video assets creates a “creative drought” for ad campaigns. This leads to rapid creative fatigue, as the audience quickly becomes accustomed to the same repetitive imagery;

Inventory Dynamics

Constant fluctuations in stock levels required our team to operate in real-time. We focused on avoiding situations where out-of-stock items were still being advertised, as this leads to inefficient budget spend and customer dissatisfaction;

Market Plateau

High geographical coverage in Sweden made further budget scaling difficult without sacrificing efficiency. The market reached a saturation point where increasing spend led to diminishing returns rather than proportional growth;

What we did with Meta Ads:

Strategic Campaign Launch

We launched dedicated campaigns for high-potential products alongside a robust catalog system. This included Broad Audience targeting to reach new customers and Dynamic Retargeting specifically focused on abandoned carts to recover lost sales;

Creative Testing & Scaling

Within the first few weeks, we tested over 15 creative variations, including video, static images, and carousels. This allowed us to identify “winning” creatives with the highest CTR and lowest CPA, which were then scaled in the following months to drive consistent performance;

Prioritized Catalog Ads in the Swedish Market

This approach, in turn, generated the bulk of the revenue and ensured the maximum overall results for the project;

Leveraged Top-Performing Creatives & Advantage+

We deployed the most effective creatives for new audiences and implemented Advantage+ Shopping Campaigns for best-selling products to maximize conversion potential and delivery efficiency;

Pre-launch Market & Competitor Analysis

We conducted an in-depth analysis of markets and competitors, which allowed us to tailor the strategy to the specifics of each country. We identified the most effective entry points and implemented a campaign structure that combined the promotion of top-performing products with dynamic catalogs;

Facilitated Brand Expansion into New Markets

We successfully launched the brand in Denmark, Germany, and the Netherlands, establishing a strong presence and driving sales in these new regions.

Our results:

+150%
to ads budget - increase from $12k to $30k in a month
+200%
ROAS 1.3 → 3.9

Ready to grow together?

This case study is the result of a systematic approach and transparent reporting. We don’t just set up ads; we become an integral part of your business’s operating system.

Send us a DM — let’s discuss your project and identify your growth points today!

Client Feedback

Veton Raveni

Owner of Festgiganten

One of the best. It’s always a pleasure working with Mon’Archi.
They are very capable of handling responsibilities and are always eager to do the work with great perfection. 10/10.

March 10th 2023