Complete Google Analytics reconfiguration: We fixed critical data discrepancies where GA data didn’t match the client’s CRM system due to incorrect tracking settings.

Precision conversion tracking: We refined conversion tracking for every stage of the sales funnel to ensure full visibility of the customer journey.

Enhanced Ecommerce integration: We implemented the Enhanced Ecommerce module to track detailed user behavior, from product views to successful transactions.

Google Merchant Center & Product Feed setup: We optimized the product feed and configured the Merchant Center to enable high-performance PMax campaigns.

In-depth competitor auditing: We performed a comprehensive analysis of the competitive landscape, identifying their primary traffic sources and volume across all marketing channels.

Ad & Placement intelligence: We scrutinized competitors’ ad creatives and specific Google placements to identify high-performing strategies and untapped opportunities.

Granular target audience profiling: We conducted a detailed breakdown of the brand’s target audience to ensure highly relevant messaging and precision targeting for future scaling.

Competitor Brand Targeting: We curated a targeted list of competitor brand keywords to capture high-intent traffic.

Cross-Negative Keyword Optimization: We implemented cross-negative matching between campaigns to prevent internal competition and ensure traffic relevance.

Negative Keyword Expansion: We extensively updated the negative keyword lists to eliminate irrelevant impressions and optimize budget spend.

Ad Copy Optimization: We audited and enhanced the messaging in active campaigns to improve CTR and quality scores.

Ad Extension Upgrade: We updated existing extensions and implemented new ones for every campaign to increase ad real estate and visibility.

Performance Max Launch: We deployed Performance Max campaigns, leveraging Google’s AI to scale reach across all channels.

Continuous Performance Monitoring: We constantly monitored key metrics and performed real-time bid adjustments to ensure the CPA remained within our target range.

Search Term Refinement: We proactively excluded irrelevant search queries to prevent budget leakage and improve traffic quality.

Product Segmentation: We categorized and segmented products by performance and category, allowing for more granular control and increased overall campaign efficiency.